Watch & listen to Paul talk about Branding and the senses
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The Brandsurgeon in Theatre
Background & Experience
Paul's expertise in Branding comes from not only as a consultant, but also from owning his own companies in the Food industry, Apparel industries and Strategic Business Development .
He Developed his own brands in Hong Kong, USA, UK and Australia and establishing business with major accounts across the seas.
In striving for growth came some steep hills to climb, and of course he had a few tumbles along the way, after all, the adventure of being in your own business and growing is an inescapable part of it. However for Paul these were gifts and from the mistakes and lessons came some great gems in understanding what it really takes to develop successful brands and winning over major big brand accounts in super competitive markets on an international level.
Clients (past and present)
In Australia: Travelscene Amex, David Jones,Autopro, Coles, Stonnington Shire Council, Stacks Law firm Franchise,Chamberlain, Autobarn, Limebridge, Iris Interactive.
In the U.S.A. Neiman Marcus, The Gap Clothing company, Nordstrom's, Marmax, Andronicus. Whole Foods. Macy's Department stores. (UK) Lakeland, Harrods(UK), American Express Travelscene, Chamberlain,and many other companies ranging from SME's to government and corporations.
The Digital Brand and Social Media It is a new digital world and new rules apply. Making the most ofsocial media.
The Cook, the Restaurant and the Brand Creating a powerful customer experience, Beyond food, Experiential Branding.
Brand Theatre,Entertain your market. Strategies for sales.
Building Your Brand Experience :The Recipe for Creating The Customer Experience.
Branding Tourism(The Power of Your Brand) It is a journey not just a destination.
The Passionate Leader (Creating motivated employees Internal Branding) "motivational"
360 Degrees of Branding(SME"s) The 12 Action Strategies for Growth
Brand Glue "Creating Sticky Customers"(Working together to create brand advocates.) Customer Relationship Management.
Twelve Birds and The Hang Glider (Attitude Creates Opportunity) Turning a disaster into a success) Living To Tell The Brand Story-(An Inspirational and motivational true story.)
Brand Attraction The spirit of Your Brand-(Strategies and proven ideas on from the most successful brand owners on the planet. "How to build a brand which connects on a deeper level with the needs of your target market"
Creating Brand You Building on your greatest assets. The Power of the personal brand. strategies for creating brand attraction.
My Mission
As a speaker I understand what it takes to develop a branding strategy which works and builds business. Having created my own brands internationally gives me the experience to face the 'real issues that come with building a successful business.
My main purpose and objective as a speaker and facilitator, is to have the audience walk away buzzing with actionable ideas and strategies which will positively impact them and their brand success.
Each participant will leave Paul's presentation equipped with actionable items and strategies that will positively impact their business and their capabilities to make a difference in their organizations and their lives.
The Financial Industry:
Your Brands ROI, by Paul Harmer
ShoeString Branding For Premium Results
There is no doubt branding is all about earning the trust of your market and the outcome of trust comes-loyalty-glue, however, importantly, it must be done in the right way. I do not buy into the story that branding needs to cost heavily, quite the contrary argues Harmer.
So what does it take, says The Brandsurgeon? In this powerful presentation Harmer uses international and domestic case studies, and takes the audience on a journey of some very successful financial companies who have excelled through their leveraging their brand, using techniques and strategies which have helped them and also placed their brand as leaders in their category. Paul Harmer takes you on a step by step journey from micro businesses who have innovatively built their branding on a shoestring budget and producing some extraordinary results.
This presentation is aimed at any financial institution aspiring to become a leader in their category. Whether you are a SME or a medium size business Paul will take you step by step and show what you should be doing to build your brands.
You do not need to spend big on advertising to create a powerful brand message to your market. Paul Harmer customizes his presentations on how to leverage brand appeal for any business aiming to build credibility.
People taking part in Paul's experiential presentations have come back and said- brilliant, I have learned some powerful strategies and can't wait to apply them to my company. On his last talk at a recent conference aimed at Franchise owners and Managers a participant from the Airline industry said, Powerful and totally engaging!! Harmer was then hired to consult for a group of travel consultants.
Whatever your business or profession, if you are about to hold your annual conference, or work with your team to rework your marketing, Paul Harmer aka (The Brandsurgeon) will move your audience, rev up your people with ideas, concepts, strategies and inspiration.
His aim is to move people, to motivate them to take action and stimulate their thinking and their commitment.
Paul is an 'Out of the box' thinker and visionary, and uses not only his own expertise in building brands and business. Paul also uses strategies, concepts and the experiences and stories from some of the most innovative brand owners on the planet. He uses cutting edge ideas and niche areas of psychology and human behavior to take business to another level. Harmer is recognized as an inspirational brand educator and business visionary.
Paul is also recognized as an author and has just released his book "BrandGlue" (How to Attract and Create Sticky Customers.
Over the course of twenty five years of hands-on marketing experience and business building, Harmer has formulated some innovative set of beliefs that are proven to decode human behavior, strategic marketing creating positive business results. His approach is a mix of science and psychology which is practically based for business. The main driver for creating sales and profit and building business is centered around connecting with the conscious and deeper subconscious needs and behavior of the market.
Paul Harmer aka "The Brandsurgeon" is sought after as a speaker by companies and organizations. He energizes, entertains and provokes his audiences with his creative, dynamic, and sometimes unpredictable style.
I was making my way to see Mum and Dad for dinner, driving along and enjoying the beautiful sunset, when what seemed out of nowhere a big 'Blackbird' flew into the front window of my car? I said to myself, 'this can't be happening, as it was the7th bird which had flown into my screen of my car over the last week. I thought to myself, what in the heck is going on, why are so many birds flying into my car? this is too strange I thought to myself?
I arrived at Mum and Dads for dinner and told them of my unusual and crazy experience, Mum shook her head and said 'that is too strange', Dad said 'how many'? Are you sure you weren't drinking he said jokingly.
By the time my Hang Gliding friends left for Mt Buffalo in high mountains of Victoria two weeks later, I had a total of 12 birds of different varieties fly into my car. I was absolutely bewildered by the strange happenings.
We arrived at Mt Buffalo, a majestic four and a half feet above see level and 3, 600 feet above the fields beyond the cliffs. We set up our Hang Gliders and were feeling the excitement of the conditions which were perfect for catching thermals.
After arriving at Mt Buffalo, we gathered together to draw the smallest stick which we had gathered from the forest floor to see who would go first, I picked the smallest, which meant I would take off last. I watched as my mates had taken of before me. As always it was a beautiful and exciting sight to see a friend about to become a human bird as they ran toward the sheer drop only to become and eagle.
The sky was a deep blue on this day with small white puffy clouds forming, it looked like a wonderful day for flying the thermals . My team and I set the Hang Glider up and ready to take the run for the edge of the cliff 3,500 feet below. the air was full of nervous excitement, I could feel the adrenalin kick in which can sometimes be dangerous, as the last time I flew of this majestic mountain I had not attached my harness to the heart bolt which keeps you from falling from the glider. (yes incredibly, these things do happen)
Even though my mates had done a flight check on all aspects of the glider assembly, and including my own check, they missed the most crucial life saving aspect of flying, and this is what can happen when you are all pumped and the adrenalin takes over. Luckily when I ran of the edge I simply hung from the bar of the A frame and then climbed into it to attach myself while in flight. On this day we had not made the same mistake, friends, (my team) assisting knew the procedure did a full check and recheck. I stood holding my Hang Glider in nervous anticipation looking at the majestic view in front of me, it was one thousand two hundred meters ( 3,600 feet) to the valley landing spot below.
I positioned myself for a quick run into the mild five knot wind blowing up the cliffs, I said ok lets go! They let go of the wings Iran and leapt of this majestic mountain. I made my way out and rose an extra five hundred feet above the cliff tops, this was promising as I was hoping to find some thermal activity and glide as far as I could out of the valley below. I looked ahead and felt the warm winds brushing past my face, it was quite surreal, and even though quite unnatural for man to be flying, it felt as if I was made to fly, the feeling is quite unique and out of this world.
Things were going well, as I was about 400 meters from the take off point and the winds seemed consistent, all of a sudden, without warning my glider smashed into my back with an almighty crashing sound, I new I was in trouble as I had flown into cold air known as sink. Sink is cold air coming down from a thermal which is hot air going upwards (what goes up must come down) I knew if I did not get out of the sink, I would be splattered into the rocks and cliffs a thousand meters below me, so I pulled in the bar and dived to get some air under my wing switch would then allow me to fly out of the deathly cold sink. I dived vertically straight down for about two hundred meters and felt my wings get some pressure under them, now I can fly out of the danger so I thought.
As I turned out of the downward sink, I unintentionally turned into the hot thermal which was going upwards, WOW, it was like being in between two trains going in the opposite directions, hitting the thermal had the same effect, it had flipped my glider and myself somersaulting three to four times. The impact and power of this thermal was so great it actually broke the Hang Glider into seven parts and also snapped the bolt which was attaching me to the glider, I was now about to fall 800meters-(2.500 feet) to the rocks and cliffs below and to certain death.What happened next was out of this world and changed my life forever................
To Book Paul Harmer to speak at your next Conference or program
Hi Paul, Just a quick email with some feedback from your Keynote & workshops in May.
Michael Hayes, the“Thinker” (TOSD) and one of the lucky recipients of your coming book, just commented to me that your sessions left his head spinning and he believes are the best event that our network has run. He has been a member for a number of years and was on our committee last year. Also, feedback from two other attendees echoed the same sentiment - that the content was great and well-focused.
Matt
Matthew Tibble Creative Junction Blackburn North
September 2009
Hi Paul,
I really enjoyed last Thursday night, it reinforced everything I seek to achieve in my business.
I found your presentation on “Brand building” effortlessly captivating.
Your charismatic and engaging delivery was inspirational, insightful, and provided the pivotal key to understanding how to build a successful brand identity.
Thank you for a very worthwhile experience.
PS: Your book is an absolute gem and should be on the reading list for everyone in business. Congratulations.
Regards
Georgia Goudy Director
SNIFF Pty Ltd
Sth Yarra
Australia
Keynote : 60 min
Paul entertained and captivated our large group of members and guests for our annual special event as a keynote speaker, it's very obvious he knows his stuff - his insights and sharing of experiences was appreciated by all.
Stephanie Dale, The DM Connection, Quality direct marketingservices
3 hour Workshop
excellent Paul Harmer was of great help to us when we needed assistance to develop and articulate the brand of our company Andrea Wilkinson, Adsteam Marine,Sydney
Kenote Talk : 60 min
Paul Harmer is the wizard of branding emotion. Since attending his workshop we now think of every customer encounter as a branding transaction. We are letting them see who we are as a company and as a result our online sales have grown steadily. Alex Prior, ScreenHub, Melbourne
The Sales and Marketing Institute of Australia
Keynote : 60 min
I have much pleasure in communicating that Paul Harmer is held in exceedingly high regards by the Australian Sales & Marketing Institute both in a personal and professional context.
The Institute has utilised Pauls services in a variety of mediums,including speaking at national conferences, facilitating cutting-edge program sessions, as a keynote speaker and, on occasions, as are commended consultant in his field to leading companies.
Paul has widely acknowledged international experience, having worked with many luminaries in the areas of marketing and brand development, implementation and monitoring. In recent times, Paul has been especially sought after by companies and senior executives to discuss issues relating to branding, including experiential branding.
Additionally,Paul has often been regularly interviewed by the media on issues regarding branding, management strategy and business trends.
The Institute strongly recommends Paul as an ideal party to discuss, plan, analyse and implement across an array of business activity. I am happy to provide a more personal reference in need and welcome your contact should you require further input. Sincerely
The breakfast was attended by a record amount of people for the Chamber! As you know we asked the breakfast attendees to fill out a questionnaire on the Branding talk.
Below is the feed back about you. How did you find the Speaker Paul Harmer?
a.. Excellent b.. Fantastic, Very informative, educational, one of the best breakfast speakers I've seen c.. Great, Motivating
d.. Very Entertaining & Thought provoking e.. Interesting & Informative f.. Excellent thank you g.. Good h. Nice guy, knows his material i. Excellent-gained lots of useful info & looking forward to receiving the rest via email j.. Great-just needed more time for him to speak on the subject
Debbie Fraser President : Warringah Chamber of Commerce N.S.W
I would like to thank you for your dynamic presentation on branding to the chamber. You had everyone captivated with your presentation and you exceeded the expectations of many. Your brand building strategies will certainly help many managers and business owners in developing their own unique brand proposition.
Thank you again.
Brian Morris,
State Business manager N.S.W Suncorp
For International Bookings
For more information please contact me at paul@thebrandsurgeon.com Thank You
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