Brand & Business Development
 
 
Bio/Background
 
My expertise in Branding comes from not only consulting, but also from owning my own companies in the Food and Apparel industries. Developing my own brands in Hong Kong, USA, UK and Australia and establishing business with major accounts across the seas.    
In striving for growth came some challenging times and steep hills to climb, and of course I had a few tumbles along the way, after all, the adventure of being in your own business and confronting the inevitable unforeseen is an inescapable part of building a dynamic brand and solid business. However in retrospect these were gifts and from the mistakes came some great gems in understanding what it really takes to develop successful brands and winning over major big brand accounts in super competitive markets on an international level.
 
Clients
In the U.S.A. Neiman Marcus, TheGap Clothing company,Nordstrom's, Marmax, Andronicus. Natural Foods. Macy's Department stores. In Australia: Travelscene- Amex, David Jones, Coles, Stonnington Shire Council, Autobarn, Limebridge Australia, Iris Interactive, Adsteam Marine, (UK) Lakeland,American Express Travelscene, and many other companies ranging from SME's to government and associations.

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What does he do?
 
Paul Harmer specialises in business building through Brand Relationship Management (BRM) His strategies and solutions are aimed to provide businesses with an edge and connect with the customer on a deeper more meaningful level, improving the experience and creating customer satisfaction.  It all starts with your brand and your communication strategy which sends messages on all levels to your prospective market and existing customers and clients. 
  
Services
  • Experiential Branding 
  • Positioning Your Brand For Sales
  • Experiential Marketing
  • Brand Design & Development
  • Brand Auditing
  • Brand and product name development
  • Brand Story development
  • Strategic Brand communications & future planning
 
 
        Image Consultancy
  • Business image development
  • Personal Brand image development for Success
  • Create Your own Powerful Brand Identity and Image

        Courses 
  • Build Your Brand, Build Your Business (For small business (4 or 8 hours)
  • Experiential Marketing and Promotions (SME's to large orgs) (half day 4 hours
  • Develop Your Brand Story (Small Business) 2 hours
  • Positioning for services and products(small Business) 2 hours
 
Predetermining Your Needs (pre-consultation)
Paul will first spend an hour of his time gratis to consult with you and discuss what your greatest needs are in branding and strategy for your business. He will then return to discuss with you a strategic plan to best help you achieve your desired goals.
 
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For Consulting
 
Renegade Management  03 95909772
 
Alternatively
 
Direct Contact : Paul Harmer
Mobile :0407909066 
Email : paul@thebrandsurgeon.com
 
 
 
 
For Speaking Engagements
Renegade Management ( Jacquie  03 9590 9772)
 
Alternatively
 
ICMI- Adelaide    (Sue     08 83773400)  
ICMI- Melbourne (Barry  1800 334625)
ICMI- Brisbane    (Gerry  1300 663966)
Saxtons Sydney  (Trish   02 98113500)
 
 
 
 


 




  

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