Courses & Programs
-------------------------------------------------------------- Courses Build Your Brand, Build Your Business How to Attract and Create Sticky Customers Surveys have found, the companies and businesses who succeed are those who connect on a far deeper level. They Create a powerful connection and a bridge between customer satisfaction and loyalty. Unless we are connecting with our market through our brand communications, then our chances or creating more sales is endangered. This is a session made up of ideas concepts and strategies from some of the most now recognized and successful brands on the planet.
You will learn : The seven Strategies for Brand Growth How to Create your own powerful Brand proposition Define your brand message and brand story Experiential Shoes String Strategies for attracting new customers How to build a powerful platform of social networking and brand communications. How to create your own greater brand awareness campaign through the 3 communication strategies. The Outcomes: A plan for building a far more powerful brand proposition. A template for creating a Brand awareness campaign Affordable activities and promotional strategies for brand growth A brand sales strategy A Strategic Brand Experience plan A greater understanding of human behavior and creating followers The Benefits : Greater understanding of Branding and how to create further business. Opportunity to work with others,problem solving and ideas development. Immediate Actionable concepts and strategies to go forward An overall plan to build a more powerful brand presence. You will have the tools to be able to create a differentiated and standout brand. Duration Of Course: The course duration is 7 hours The course can be held in one day Alternatively 2X3.5 hours over two nights Testimonials Michael Hayes, says your branding course "Build Your Business, Build Your Brand" was one of the best events we have ever run. It left his head spinning. We also received feedback from other attendees who expressed the same sentiments. Thank you greatly. Mathew Tibble Creative Junction ----------------------------------------------------------------------------------------- Book Reviews Trevor Tyson The word 'brand' rolls easily off just about everyone's tongue nowadays in relation to the vast array of consumer products and services. In Brand Glue, Paul Harmer examines this concept of branding in depth,and shows how the creation, marketing and customer experience of a brand goes far beyond a familiar name or an easily recognised logo.Paul gives a thorough, detailed, and step-by-step analysis of the whole branding process, from initial design principles through to the eventual customer impact and response. The message that comes across most clearly and that makes Brand Glue a unique contribution to the literature on branding is the emphasis on the total customer experience. This includes the customer's emotions as well as the thoughts aroused by the brand, the perceived match between the brand promise and the value of the product or service received, and how the customer is approached and treated by the organization and its staff. Brand Glue lifts the concept of branding to a new and refreshing level: one where the customer is viewed as a whole person rather than just another consumer.
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