There is not doubt your personal brand identity is going to make you more attractive to a prospective client or person who wants to spread your brand message and offer. A good brand personality and story on your part can create brand attraction and credibility online and ideally will result in peole talking at the water cooler or over a coffee with a friend or client. In 2.0 of social online networking there is no more important value than your personal brand story and communications. There are 7 areas you need to look at when creating an attractive personal brand proposition online. 1. Know who your target group are and where they come from. This will allow you to communicate to them in a way which is more relevant to their needs. 2. Target your groups needs with free usable information and give-aways. (Give valuable information) 3. Keep in contact with anyone who buys from you and look at creating an online relationship with them. Follow up with them and don't just make it a one time sale. Ask them how your product is helping them and is it living up to their expectations. 4. The 2.0 philosophy online is, Give before your receive. 5. Make sure your brand has substance and relates to your target markets expectations. 6. This is like online dating and you can also meet these people you have been communicating and doing business with. 7. Make sure your brand story and brand collateral are consistent through all of your online communications. Online relationships are much like your relationships in real life, except it is more important to communicate genuineness and sincerity. There are so many people offering all kinds of products and services online and the majority of these people have one objective, and that is to get your money however they can.They are so focused on the sale they seem to forget there is a person on the other end who is trying to make a decision on whether they trust the seller and importantly whether that person is going to give real support after the purchase. This also applies to any part of your online business. Look at all emails in the same manner. Be aware that people like you to answer their queries and concerns promptly. In social networking you have the chance to reach a large audience. Make sure you understand the cultural differences in your communications. ------------------------------------------------------------------- Trusted Friends and Associates "Their is no point in recommending any brand unless you have experienced reliability, trust and a total brand proposition experience" This is the glue for creating sticky customers. www.maxmarkson.com.au Publicist and events management. Max and his team deliver creative results for any company needing to create greater product and brand awareness. www.Havealook.com.au for website hosting and design. Very creative and one of the best priced web hosting products in Australia. http://www.redshiftresearch.co.uk/ Redshift Research is a leading UK business market research company. www.gosalesmarketing.com.au Conferences and Seminars for FMCG challenges. They deliver some of the best thought leaders and strategic concepts for the challenges of the fast moving consumer goods(FMCG) arena. www.qantas.com.au A much inproved service with an excellent experience. www.etihadairlines.com For excellent rates and comfort on flights to Asia, Middle East and Europe. www.Virginblue.com.au You can't beat this value for money, they are still the leaders in creating a fun experience on their flights. www.travelscene.com.au For excellent service and people who care about your travel needs, they deliver on their promise and give look after your evey travel needs whether you are travelling for business on taking your familly on a holiday. www.mcleandelmo.com.au Accountant firm Mclean Delmo have an excellent history and record of providing finanacial advice a accounting. Highly recommended. www.renegademanagement.com.au Events and Speaker management. Jaquie along with her team delviver Australia's best speakers and entertainers for conferences and events. |
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